our team

WHAT WE STAND FOR

CREATING HARMONY
THROUGH EXPERIENCES,
CONNECTION & HEALING.

If you want to go fast, go alone. If you want to go far, go together. The Engage Your Destiny team has been built to go the distance. We stand together to fight everyday for those who fight for our freedom.
MEET OUR TEAM

LEADERSHIP

BEN PETERSON

CEO
Engage Your Destiny

As an eight-year U.S. Army veteran serving two years in Iraq, Ben Peterson experienced the trauma of war. The prospect of coming home left him feeling extraordinarily vulnerable.

Upon arrival, Ben and his comrades were personally welcomed home by a squad of Vietnam veterans. That day, Ben not only lunged into the loving arms of his family, he cherished the embrace of an earlier generation who also knew war’s brutality.

Considering Vietnam vets were largely spurned when they returned home, their show of honor and compassion left an indelible mark on Ben as he transitioned into ‘normal’ life.

Heroes Honor Festival is a calling for Ben to give Vietnam veterans the long overdue welcome home they deserve and need.

Armin Assadi

President
Engage Your Destiny

Armin is an Iranian-American religious refugee who credits this country for the life and freedom he and his family are blessed to have. In addition to serving as EYD’s President, he is the co-founder of InnovaCor and Position Intel. He has led and supported small executive gatherings for CEOs and large gatherings with over 100,000 people in attendance internationally.

His love for God and country is something he puts into action constantly. Armin has sat on several non-profit boards, led megachurches, and has a gift for mobilizing people to nationwide movements. But, of all his experiences, his time with the men and women of the US military and veterans has been one of the greatest joys and privileges of his life.

Ashlee Zentgraf

Executive Administrator and Operations
Engage Your Destiny

Ashlee has the privilege of being a wife of an active duty Sailor in the US Navy. As an active military spouse, she has the unique opportunity of seeing the diverse impacts of military life on members and their loved ones. She is overjoyed to be serving Engage You Destiny with the mission to heal and grow resilience for all service members and their families.

Prior to joining EYD, Ashlee was the Regional Operations Manager for the world’s largest real estate franchise. During her time as an operations manager, she oversaw 32 offices across 6 states,  65+ leaders, and 4,500+ associates.  She coordinated world-class training events, implemented systems and models focusing on productivity, retention, communication, legal, and financial accountability while being a direct support for leadership.

Ashlee has served in numerous servant leadership roles starting as a pastoral care intern and assisted creating systems for small groups and volunteer teams. She’s also lead/co-lead and participated in several small groups for women and co-ed teams focused on discipleship and empowerment.

Ashlee holds a Bachelor’s Degree in Psychology with a concentration on Women & Gender Studies and Child Advocacy from Winona State University. She’s pursued two master’s degrees, Holistic Health, and Clinical Counseling, and currently is taking courses in HR, Leadership Management, and Ethnic Studies.

TACTICAL

Chris McFarland

McFarland Crew

Chris launched McFarland Crew Leadership in January 2019 with a focus on leader development, organizational culture, and strategy development for businesses, organizations, and campaigns. Since then, Chris’ leadership engagement, with entities around the U.S. and internationally, has impacted the experience of 5.3 million people.

Prior to McFarland Crew, Chris served for eight years as the Executive Vice President at Pulse and seven years as Festival Director for the Luis Palau Association. In these roles, Chris built teams and oversaw all organizational aspects, including board development, budget formation, fundraising, civic and church relations, and more. Chris has directed multiple campaigns, including more than 500 events in 36 states and 11 countries.

Chris holds a degree in business management, a master’s degree in New Testament, and a master’s degree in Organizational Leadership from the Townsend Institute. Chris lives inMinneapolis with his wife, Jami, and their two children, Elle and Lincoln.

Courtny Creeger

McFarland Crew

Courtny Creeger has worked in the event management and production industry for going on four years now, beginning with corporate automotive brands such as Volvo, Subaru, and Hyundai. Courtny then evolved into a dedicated Project Manager who has produced high-level experiential marketing events for clients such as Jaguar Land Rover. In these roles, she has led various teams and managed all organizational aspects including budget development, onsite execution, and program logistics for multiple campaigns and launches.

She is currently the Director of Operations with McFarland Crew Leadership, an executive-level team of event professionals working alongside organizations to drive success. As part of the leadership team at McFarland Crew, Courtny has worked hard to grow and develop the operational organization for Engage Your Destiny’s events. Courtny has always been driven by a love for organization, attention to detail, and planning which has allowed her to overcome every obstacle presented in projects. She maintains a big-picture philosophy with a focus on the goals and a critical eye on the details.

Production

John Monroe

Managing Partner

John Monroe (Managing Partner) made his way through college with a degree in recording arts and landed one of his first jobs at the Rock and Roll Hall of Fame where he oversaw concert production for a myriad of live events – including small and intimate corporate events, to large-scale ticketed events. From there he went on to manage multiple events for clients in the corporate world – from paint companies to hospitals, including the Cleveland Clinic. As one of five founding directors at the new Cleveland Convention Center, John oversaw marketing and event technology for the building. His knowledge in the world of experiential marketing continues with car brands such as Jaguar and Land Rover, where he produces and manages unique brand engagement events and programs. John is well known in the festival world where he has overseen stage and production management and worn many hats at 7 of the largest music festivals in the United States. These include Bonnaroo, Hang Out Music Festival, Electric Forest, ForeCastle Music Festival, Outside Lands, Life is Beautiful and Lost Lake Music Festivals.

Rachel Quan

Managing Partner

Rachel Quan (Managing Partner) was a Festival Director and then the National Director of Production and Arrangements for an international non-profit, first overseeing one of their largest festivals to date in Houston and then going on to manage production in other festival cities. She went on to oversee various large-scale events and conferences for a myriad of clients. Her stint as the Vice President of External Operations for the 2011 NCAA Men’s Final Four Houston Local Organizing Committee entailed logistics for transportation, marketing, hotels, city-wide décor, volunteers and ancillary events. Rachel’s varied experiences with non-profits and in the market place have given her a unique perspective when it comes to planning and executing events – including concerts, corporate conferences, and stadium events and large outdoor festivals – sometimes with a brand and other times with a non-profit. Quan returned to the world of collegiate basketball again as the Vice President of External Operations for the 2016 NCAA Men’s Final Four Houston LOC, in addition to being a principal for sbhh and working on other events. She has also served as Senior Advisor for the Harris County-Houston Sports Authority, overseeing the event and marketing logistics for the 2016 NCAA Men’s College Cup at BBVA Compass Stadium. In 2018 she joined the NCAA yet again for the 2018 Men’s Final Four in San Antonio and oversaw their marketing plan execution, logistics and sponsor activations, working with the Corporate Relations team. Rachel is a founding board member for WISE (Women in Sports and Events) in Houston.

Marketing

Krista Carroll

Krista Carroll is passionate about setting the stage for others to reach their full potential and she believes that business should be a platform to propel others forward. Since founding Latitude in 2009 she has been passionately challenging her team at Latitude to do the very best for clients and in turn earning the privilege to invest 50% of Latitude’s profits in programs around the globe that are empowering people lacking opportunity. As a purpose driven CEO, Krista is grateful for others who are driven to use their talents to make this world a more just and loving place.

Rachel Peterson

Rachel gained her experience of working with the military and their families as the sister of two brothers who served multiple tours in Iraq and Afghanistan. Her passion lies in helping heal broken hearts from a mental, emotional and spiritual approach. Over the last 13 years she has worked in medical device sales, sales/marketing consulting and counseling/trauma work. Her wealth of wisdom brings strategic direction to Engage Your Destiny through our vast growth in digital marketing.

Engage Your Destiny Board Members

Jason Livingston

Board Chair

Jason Livingston is a seasoned business and sales professional with over 20 years of experience in Information Technology and Leadership with a focus on Cyber Security and IT Operations. As an entrepreneur, Mr. Livingston has spent over a decade creating and managing startups. He recently completed a Master’s Degree in Security Technologies at the University of MN.

Dave Melin

Secretary

IP Founder / Biochemist by training / Biopharma executive at early stage, mid-size and multinational public companies / Expertise in Market Access, Commercial and Business Development, Market Research and Data Analytics / Passion for building trusted partnerships / Non-profit Founder and Board Member / Believes in giving back / Enjoying life’s journey with his wife of nearly 25 years

Jason Weimer

Treasurer

Jason is the founder and managing partner of Gratus Capital Properties, a private equity company based out of St. Paul MN offering qualified investors access to alternative equity, debt and real estate investments.
At GCP we believe that servant leadership through business has the power to revolutionize the world.
Jason, his wife and daughter call St. Paul their home.

Dan Smith

Marketing Chair

Dan is data-driven (but surprisingly funny) and inspired by people and organizations becoming their best selves while achieving their goals. He has helped multiple organizations grow (and brand and re-brand) to not only reach their goals but surpass them. Dan has been with Engage Your Destiny since the beginning and can’t wait to be a part of helping veterans heal and be recognized for the sacrifices they have made.

Military Advisors

Kevin Weaver

The Warrior’s Journey

Kevin serves as President/CEO and Co-Founder of The Warrior’s Journey and is a US Air Force veteran. He served in the USAF Security Forces at the 24th SPS and in the Office of Special Investigations at U.S. Southern Command in the Republic of Panama from 1983-1987. Leveraging his 30 years of pastoral leadership experience, he is utilizing his skills to help develop and advance the vision of The Warrior’s Journey.

Kevin and his wife KyAnne have three sons; Kaleb and his wife Michaelah and twin daughters, Norah and Charis, staff Pastors at Abundant Life Church, Lee’s Summit, MO; Keith, Capt. U.S. Army Special Forces, Ft. Bragg, NC. along with his wife Kelli and their children, Thomas and Taylor; and Klay, 1st LT U.S. Army Armor officer, 101st Airborne, Ft Campbell, KY., along with his wife Amanda.

Scott McChrystal

The Warrior’s Journey

Scott McChrystal entered active duty in 1970 as a 2Lt in the infantry. He served 31 years on active duty, 10 as an infantry officer and the remainder as an Army chaplain. His line officer experience included a tour in Viet Nam as an Infantry Platoon Leader and 3 assignments with the 82nd Airborne Division at Fort Bragg, As an Army chaplain, he had multiple tours at home and abroad. His final assignment was serving as the Senior Chaplain at the United States Military Academy at West point, NY. He retired from active duty in 2005. Scott joined The Warrior’s Journey staff full time in June of 2019. He currently serves as The Warrior’s Journey Military Liaison.

His decorations and awards include the Distinguished Service Award, the Bronze Star, the Combat Infantryman’s Badge, the Master Parachutist Badge, and the Army Ranger Tab. In recent years, he has authored several Christian devotionals, co-authored a Christian action-novel, and served as the Managing Editor for the The Warrior’s Bible, an application bible for the military community. Chaplain McChrystal and his wife, Judy, live in Springfield, Missouri, and have 4 children and 9 grandchildren.

Evan Owens

Reboot Recovery

Evan specializes in organizational leadership, development, and leveraging technology to elevate a nonprofit’s reach and impact. As a leader, Evan is an expert at maximizing those around him to reach their full potential. Evan has authored several books, including the REBOOT trauma healing curriculum, and has been a keynote and panel presenter at numerous conferences in the trauma recovery space. Evan believes in empowering everyday people to help their friends and neighbors who are struggling in the wake of painful experiences.

Evan Owens was formerly the CEO for Centresource Interactive Agency. Under his leadership, Centresource expanded to a national client base and was privileged to be named in the INC 5000 and the Inner City 100 Fastest Growing Companies in the US lists.

He is married to Dr. Jenny Owens, co-founder of REBOOT and has three young children.